Brief: SPC Group specialises in digital signage, creating tailored content and display solutions for a variety of sectors.

 

They approached us to help showcase a new product and highlight its many new features in a clear and engaging way.

 

We developed a bright, character-led animation that echoed SPC’s brand values through consistent use of colour, shape, and movement. The design leaned on repeated visual elements and clean transitions to guide the viewer—creating a polished and accessible overview that’s easy to use across their marketing platforms.