Brief: 

UK Finance commissioned a short animation to raise awareness around money‑muling and job scams that appear “too good to be true.” I was supplied two scripts and took the project from early visual development through to final delivery.

 

I began by creating style frames to establish the look and feel, then built a full storyboard using a mix of stock footage and AI‑generated imagery to bring each scene to life. From there, I produced a timed animatic with a guide voiceover to lock down pacing and structure before moving into full production.

Once approved, I completed the main animation, adding the final VO, music, and sound design. I also created a cut‑down 9:16 version redesigned specifically for social media.

 

The final pieces helped UK Finance communicate the risks of job scams clearly and accessibly, supporting their wider public‑awareness efforts